This campaign microsite was built with a connected DM which was sent out to exsisting EMC customers. The DM was a "Codebreaker" card which had letters printed on it with 7 letters punched out. The idea is you hold up the card to the screen to find out what the missing letters spell. The winning version spells "New York" and losing spells "Bad luck".
This campaign was very sucessful with a 15% response rate over 5 days which was a record for this client.
Involvement: Design / animation / Flash build.
Freelance, The Crocodile