The Foster’s brand had a identity and product packaging refresh. They used this as an opportunity to update their online presence. Lean Mean Fighting Machine asked me to extend the logo and identity changes across their social media sites and look at how the various connected comedy content, such as Alan Partridge’s Mid Morning Matters, sit within this. We created Tumblr, Facebook and You Tube sites that share a consistent look and feel. I also put together online brand guidelines for any future development.