Fruugo has been described by Retail Week as ‘The next big thing in etail’ and ‘E-bay in the making’. They sell across 23 countries world wide and have over 1 million products.
I was approached by Glen Richardson (CMO of Fruugo) to give their site a refresh with some key goals in mind. They wanted to not only make the shopping experience a more pleasant one for their customers but also minimise the checkout process to as few steps as possible. We also made sure responsive design wasn’t an afterthought and specified the best layout for devices. Since going live, Fruugo have experienced a 200% sales increase on previous years. There are a few factors that impact that result, but the website refresh is definitely one of them.